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Bring algorithmic decision-making to lending, investing, and banking with a data science platform. Big data is transforming the landscape of financial services. By applying data science and predictive modeling to financial decision-making, fintech companies can more accurately determine creditworthiness, fraudulent activity, and market trends than their more traditional peers.
Pricing Analytics
Helps to establish price elasticity’s, impact of promotions and markdowns. Also enables finance personnel and heads of businesses to determine profitable products, customers and services and allocate costs accordingly to improve profitability
Customer Analytics
It enables customer facing personnel and marketers to have a single view of customers across channels and businesses. It reveals insights into customer behavior and enriches overall customer experience and loyalty. Solutions under customer analytics include Next Best Action, recommendation engine, loyalty analytics, response and prospect analytics, churn analytics
Leveraging Promotions
Optimize trade spends across categories in the portfolio. Identify key brands whose promotions are helping in category growth. Define pricing strategies for own / store brand
Demand Forecasting and Supply Chain Optimisation
Continuously improve demand forecasting for better management of supply chain. Effectively manage distribution while minimizing stock-outs. SKU velocity analysis
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