Sales
Unlocking the power of data in sales
Analytics plays an increasingly important role in B2B sales—and high-performing sales organizations take it to a new level to differentiate themselves from the also-rans.
Forward-thinking companies are using the growth of data analytics and artificial intelligence to expand the frontier of value creation for B2B sales and are generating remarkable results in lead generation, people management, cross-selling, and pricing
Pricing Analytics
Helps to establish price elasticity’s, impact of promotions and markdowns. Also enables finance personnel and heads of businesses to determine profitable products, customers and services and allocate costs accordingly to improve profitability
Predictive CRM
It enables customer facing personnel and marketers to have a single view of customers across channels and businesses. It reveals insights into customer behavior and enriches overall customer experience and loyalty. Solutions under customer analytics include Next Best Action, recommendation engine, loyalty analytics, response and prospect analytics, churn analytics
Leveraging Promotions
Optimize trade spends across categories in the portfolio. Identify key brands whose promotions are helping in category growth. Define pricing strategies for own / store brand
Demand Forecasting and Supply Chain Optimisation
Continuously improve demand forecasting for better management of supply chain. Effectively manage distribution while minimizing stock-outs. SKU velocity analysis
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